Media Contacts:
Nicole Cathcart
Vice President, Marketing
The Performance Institute
703-894-0481 ext 212
Cathcart@PerformanceWeb.org

M David West
CMO & Associate Publisher
DeskDemon.com Worldwide
1-800-406-1348 Ext.84
USmarketing@deskdemon.com


ARLINGTON, VA., November 16, 2007 – The Performance Institute, the leading authority and repository in performance-based management practices in government and leading provider of career advancement training for administrative professionals in all sectors, has renewed its partnership with Deskdemon, the world’s largest online resource designed specifically for office professionals.

The partnership aims to provide administrative professionals with the innovative, career development and advancement trainings offered by The Performance Institute and to provide office professionals with a one-stop, online resource through DeskDemon.com. David West, CMO of DeskDemon Worldwide commented on the new partnership that “our senior management expects that the bridging of our relationship with PI will support our desire to make our digital content more readily accessible to US governmental administrative professionals nationwide.“

About The Performance Institute
The Performance Institute (in association with the American Strategic Management Institute (ASMI)) is the nation's leading authority on measurement and management methodologies for improving individual and organizational performance. Our mission is to identify study and disseminate the leading strategic management and performance measurement practices pioneered by best-in-class organizations. Through national conferences, in-house training programs, consulting services and on-going research, we help organizations access cutting-edge expertise in planning, implementing and evaluating business strategies to address their management challenges and improve organizational results.

About DeskDemon.com
DeskDemon.com was launched in August 2000 and currently enjoys over 400,000 visitors a month* and average page views of 30 per visit**. This makes DeskDemon.com the world’s largest online business tool and community specifically designed for executive PAs, secretaries and office managers, with a significant presence through its websites in the UK and the US, which are the largest in their respective countries.

DeskDemon.com has the highest penetration of the secretarial community in the world - both online and offline. It is used as a work tool across tens of thousands of SMEs and also has a strong presence in multinationals, providing mission critical and essential resources and information to enable its users to achieve tangible benefits through savings in time and cost. Around 82% of DeskDemon.com’s current users are within small or medium-sized enterprises and 18% within the multinationals.

The Performance Institute, located in Arlington, VA., is a private, non-partisan think tank seeking to improve government performance through the principles of competition, accountability performance, and transparency. PI serves as the nation’s leading authority and repository on performance based management practices for government. The mission of the Institute is to identify, study, and disseminate the leading management innovations pioneered by “best in class” organizations.