Vice President of Branding and Innovation
Email: Cathcart@PerformanceWeb.org
Phone: 703-894-0481
With The Performance Institute since 2005, Nicole Cathcart is responsible for direct and online marketing, brand development, product development, internal and external communications campaigns, product development, social networking strategies and partnership development. Nicole is a leader on the Innovations in Government Project, or InnoGOV.org, a collection of forums, research and recommendations to bring insight and transformation to the federal government. She frequently represents the Institute as a member of The Performance Coalition, a group of good government organizations advising the new administration on performance management initiatives.
Nicole began her career as an award-winning graphic designer before moving into both business and consumer marketing at the boutique real estate marketing company HomeVisit Productions. At HomeVisit, she managed accounts including Coldwell Banker and Sothebys, and was responsible for planning and executing marketing campaigns for their luxury real estate divisions in the Washington, DC, Los Angeles and San Diego metro areas. Her experience includes strategic planning; brand development; database and back-end website design and implementation, account and project management; marketing campaign planning and implementation; and collateral design and art direction.
Nicole has an international background, living eight years overseas in Europe, Central and South America. She received a Bachelor of Arts degree in Communications from Loyola University New Orleans and holds certifications in Lean Six Sigma and Project Management. She is a graduate student at Johns Hopkins University, pursuing her Masters in Communication with a focus in Digital Technologies